Provides Public Libraries with Dynamic Data to Drive Marketing Programs and Services

FARMINGTON HILLS, Mich. – June 30, 2020 – Gale, a Cengage company, is helping public libraries analyze data more efficiently to better serve their patrons and communities. Gale Analytics has introduced new interactive dashboards that provide public libraries with valuable insights into their service areas. Now library staff can dynamically interact with data to better understand the lifestyles and behaviors of households in their communities to design and market customized library services and resources to fit their needs.

“As online learning becomes the new normal, public libraries must ensure they have the right programs and services in place to meet patron and community needs,” said Leigh Ann Cusack, senior director of public and consortia product at Gale. “Now with interactive dashboards available across all reports, Gale Analytics enables libraries to really drill down and actively analyze data to gain deeper insights on the households in their service areas. Its dynamic visuals and filterable variables like household income and branch usage provide libraries a view into areas of opportunity to meet emerging needs.”

View a video about the new dashboard, here: https://bit.ly/2NBBXXw.

Gale Analytics easily merges libraries’ integrated library system (ILS) data with Mosaic® segmentation from Experian and other datasets. Using interactive dashboards in Tableau Reader, users can segment households based on demographic and lifestyle criteria—drilling down into rich visuals, dynamic maps and downloadable custom mailing lists based on segmentation.

Gale Analytics’ new interactive dashboards include:

• Gale Analytics: Community Insights: Segments households in a library’s service area (patrons and non-patrons) based on interest, income, presence of children and allows libraries to build custom marketing lists with a household address or email. As change happens over time, libraries can better understand and visualize their community's current library activity and how to effectively meet their needs. Dashboard controls allow for more dynamic analysis and customized output.

• Gale Analytics: Digital Collections: Blends eBook and audiobook vendor data with segmentation and lifestyle data to provide demographic insight into who the library is serving and how to better inform collection development. Whether analyzing by genre or household type, this dashboard helps libraries understand not only what is being checked out, but by what segments, when, how often and more.

• Gale Analytics: Physical Collections: Combines checkout data from a libraries’ ILS with segmentation and lifestyle data to assess how their community is using print resources. Many existing collection analysis tools provide only basic insight into the number of checkouts by genre or format. Whether analyzing by genre or household type, this dashboard helps libraries understand not only what is being checked out, but by what segments, when, how often and more.

• Gale Analytics: Patron Insights: Segments patrons (at the household level) based on interest, income, technology use, presence of children and more. As change happens over time, your library can uncover the types of patrons your library attracts, as well as the types of users that need better outreach.

• Gale Analytics: Branches: Tracks cardholder activity across various branches in a single library system. This dashboard provides insight into where and how individual consumer types are engaging with the library system. The resulting analysis allows staff to tailor materials, programs, services and outreach, as well as provides a holistic view of home-branch, non-home and multi-branch use.

Gale Analytics’ new interactive dashboards are available now. Consulting services are available to libraries who need support on specific projects or assistance interpreting data.

To learn more about the new Gale Analytics dashboards, Gale will host a live webinar titled: Dial Up Your Outreach with Data on July 15 at 2pm ET. To register, visit the webinar registration page: https://bit.ly/2VsrAcY.

For more information or to request a demonstration, visit the Gale Analytics webpage: https://bit.ly/2ZiDiry.

About Cengage and Gale
Cengage is the education and technology company built for learners. The company serves the higher education, K-12, professional, library and workforce training markets worldwide. Gale, a Cengage company, provides libraries with original and curated content, as well as modern research tools and technology that are crucial in connecting libraries to learning, and learners to libraries. For more than 60 years, Gale has partnered with libraries around the world to empower the discovery of knowledge and insights – where, when and how people need it. Gale has 500 employees globally with its main operations in Farmington Hills, Michigan. For more information, please visit www.gale.com.

Follow Gale on:
• Twitter - @galecengage
• Gale blog - https://blog.gale.com/
• Facebook - https://www.facebook.com/GaleCengage
• LinkedIn - https://www.linkedin.com/showcase/gale

GOBI® Library Solutions from EBSCO Partners with Books at JSTOR to Include Demand-Driven Acquisition for E-Books in GOBI®
~ New Offering Provides Libraries More Choice to Acquire and Manage DDA Programs Via Preferred Workflow Solution ~

IPSWICH, Mass. – June 30, 2020 – GOBI® Library Solutions from EBSCO is providing choice for libraries by extending its Demand Driven Acquisition (DDA) services to include Books at JSTOR. This arrangement offers libraries more options to acquire and manage their DDA program via their preferred workflow solution.

JSTOR’s e-book program offers nearly 90,000 DRM-free, unlimited-access titles that are easy to discover and use alongside journals on its highly-used platform. The program’s generous DDA purchase trigger and tiered savings ensure an outstanding value for library participants. JSTOR’s Associate Vice President of Licensed Collections John Lenahan says this is a natural extension of a long-standing relationship. “JSTOR has had a strong relationship with GOBI since 2014 in supporting library acquisitions for individual titles. Expanding our strategic partnership is a critical next step in supporting the academic community with innovative acquisition models."

Libraries will have the option to use an approval plan, all profiled content, or all available JSTOR content to feed their DDA program. JSTOR DDA will be part of GOBI’s Multi-Vendor DDA service, which currently offers DDA through ProQuest Ebook Central® and EBSCO eBooks™. With the addition of JSTOR, GOBI’s Multi-Vendor DDA service will continue to ensure no content gaps and preserve library choice by cascading the DDA option to the available platform based on library preference. GOBI’s JSTOR DDA service is being rolled out to early adopters in July, with wide release expected for August 2020.

JSTOR's Vice President of Institutional Participation and Strategic Partnerships Rebecca Seger says this partnership meets the growing needs of library customers. "Many libraries are seeing increased demand for e-books while rapidly working to support remote teaching and research, so cost-effectiveness and acquisition workflow simplification are more important than ever.”

GOBI Library Solutions from EBSCO's Director of Product Management Caroline Zappasodi says that GOBI prioritizes choice for libraries. “Expanding our partnership with ITHAKA by integrating JSTOR’s DDA program into GOBI will deliver an expanded DDA service, supporting the immediate need for libraries to provide increased access to digital content for remote learning, without putting additional strain on staff. This new service will enable libraries to capitalize on the best of JSTOR’s platform, pricing and catalog and GOBI’s trusted technical services, de-duplication and collection development support.”

About GOBI Library Solutions from EBSCO
GOBI® Library Solutions from EBSCO, formerly YBP Library Services, offers over 17 million print and e-books to academic, research and special libraries worldwide. From streamlining workflows to partnering with library staff, GOBI Library Solutions is committed to providing the best solution for libraries’ acquisition, collection development and technical service needs. For more than 40 years, the mission has remained the same — to partner with libraries in providing access to the broadest selection of scholarly content available. For more information, visit the GOBI Library Solutions website at: gobi.ebsco.com.

About EBSCO Information Services
EBSCO Information Services (EBSCO) is the leading discovery service provider for libraries worldwide with more than 11,000 discovery customers in over 100 countries. EBSCO Discovery Service™ (EDS) provides each institution with a comprehensive, single search box for its entire collection, offering unparalleled relevance ranking quality and extensive customization. EBSCO is also the preeminent provider of online research content for libraries, including hundreds of research databases, historical archives, point-of-care medical reference, and corporate learning tools serving millions of end users at tens of thousands of institutions. EBSCO is the leading provider of electronic journals & books for libraries, with subscription management for more than 360,000 serials, including more than 57,000 e-journals, as well as online access to more than 1,500,000 e-books. For more information, visit the EBSCO website at: www.ebsco.com. EBSCO Information Services is a division of EBSCO Industries Inc., a family owned company since 1944.

About JSTOR
JSTOR provides access to more than 12 million academic journal articles, e-books, and primary sources in 75 disciplines. Its powerful research and teaching platform allows users to explore a wide range of scholarly content. JSTOR works with libraries to connect students and faculty to vital content while lowering costs and increasing shelf space; provides independent researchers with free and low-cost access to scholarship; and helps publishers reach new audiences and preserve their content for future generations. JSTOR is part of ITHAKA, a not-for-profit organization that also includes Artstor, Ithaka S+R, and Portico.

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For more information, please contact:
Erica Gilson
Senior Communications Specialist
EBSCO Information Services
978-356-6500 x2182
egilson@ebsco.com

Sarah Glasser
Associate Vice President, Marketing
ITHAKA
212-358-6419
sarah.glasser@ithaka.org