~ Digital Archive Now Available for One of the First Magazines in United States ~

IPSWICH, Mass. — December 18, 2018 — Libraries can now offer patrons and researchers access to a unique historical archive of literary and cultural commentary, spanning more than 150 years of American history. Now available through EBSCO Information Services (EBSCO), The Atlantic Magazine Archive, 1857-2014, is a complete archive of the leading monthly magazine, The Atlantic. The archive enables libraries to expand their special collections with a valuable historical resource for past and contemporary research.

The Atlantic Magazine Archive includes more than 1,800 issues from one of the oldest and most-respected magazines in the United States and provides a broad view of 19th, 20th and early 21st-Century American thought. The archive offers extensive coverage and analysis in the fields of politics, foreign affairs, business and the economy, culture and the arts, technology, science and more.

The Atlantic magazine was created as a literary and cultural commentary magazine, with a focus on publishing leading writers' commentary on abolition, education and other major issues in contemporary political affairs at the time. Some of the founding sponsors of the magazine include prominent writers such as Ralph Waldo Emerson; Oliver Wendell Holmes, Sr.; Henry Wadsworth Longfellow; Harriet Beecher Stowe; and John Greenleaf Whittier.

Each issue of The Atlantic is presented in its entirety as originally published. All articles and cover pages have been indexed with subject terms to allow users to quickly find relevant results and to easily search using the EBSCOhost® and EBSCO Discovery Service™ interfaces. Like all of EBSCO’s magazine archives, The Atlantic Magazine Archive is available as a one-time purchase.

The Atlantic Magazine Archive is the latest addition to EBSCO’s magazine archives. Other magazines available include Architectural Digest, Bloomberg Businessweek, Esquire, Forbes, Fortune, Life, Maclean’s, People, Sports Illustrated, TIME and U.S. News & World Report. For more information, visit ebscohost.com/archives.

About EBSCO Information Services
EBSCO Information Services (EBSCO) is the leading discovery service provider for libraries worldwide with more than 11,000 discovery customers in over 100 countries. EBSCO Discovery Service™ (EDS) provides each institution with a comprehensive, single search box for its entire collection, offering unparalleled relevance ranking quality and extensive customization. EBSCO is also the preeminent provider of online research content for libraries, including hundreds of research databases, historical archives, point-of-care medical reference, and corporate learning tools serving millions of end users at tens of thousands of institutions. EBSCO is the leading provider of electronic journals & books for libraries, with subscription management for more than 360,000 serials, including more than 57,000 e-journals, as well as online access to more than 1,000,000 e-books. For more information, visit the EBSCO website at: www.ebsco.com. EBSCO Information Services is a division of EBSCO Industries Inc., a family owned company since 1944.

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For more information, please contact:
Kathleen McEvoy
Vice President of Communications
(800) 653-2726 ext. 2594
kmcevoy@ebsco.com

Gale’s Analytics On Demand Unlocks Key Data Insights, Enabling Public Libraries to Tailor Programs and Services to Better Serve Communities

FARMINGTON HILLS, Mich. and WOODLAND, Calif. – December 18, 2018 – Data analytics has helped Yolo County Library improve program outcomes and services. The library is using Analytics On Demand from Gale, a Cengage company, to better understand the households in its communities and design customized library services and resources to fit their needs. Now, Yolo County librarians can make data-driven decisions to identify new outreach strategies that promote their programs to the communities they serve. Read Gale’s blog about Yolo County Library, here: http://bit.ly/2GoHtf8.

Yolo County Library has eight branches that serve more than 160,000 residents in seven communities and the rural areas of Yolo County in California’s Sacramento Valley. The library has been providing services to the county for more than 100 years. With a vision to bring diverse and dynamic programs and services to its many communities and residents, the library needed a more effective way to reach its underserved rural communities about its library offerings. Yolo County Library chose Gale’s Analytics On Demand, a data analytics tool that gives libraries key insights into the demographics and behaviors of their communities.

“We wanted to find ways to expand our service offerings that resonate with the community,” said Mark Fink, County Librarian and Chief Archivist at Yolo County Library. “Analytics On Demand gives us more personalized information into how people consume information, enabling us to tailor how we promote our library services and resources to members of the community.”

Analytics On Demand is a data intelligence solution that helps libraries quickly and easily learn more about their users and communities. It allows libraries to transform their existing data, from the ILS and other electronic systems, into information they can use to better understand—at the household level—who their customers are (and aren't) so they can make data-driven decisions and drive meaningful outcomes for their library and community. With its new interactive dashboard, libraries can visualize demographic insights through maps, charts and graphs, helping librarians make more informed decisions to promote their services.

Using Analytics On Demand’s market segmentation profiles, Yolo County Library’s Esparto Regional Branch discovered that its community relies heavily on communicating in Spanish, are active on social media, receptive to email marketing, actively involved in their local churches and shop at the local Dollar General store. Armed with this data, Fink worked with the Esparto staff to expand the library’s programming priorities to include English as a Second Language (ESL) classes and conversation groups for Spanish-speaking caregivers that included child care and a meal. The program was promoted in English and Spanish on social media channels, in patron email communications, in local church bulletins and on flyers at the local Dollar General store. As a result, this custom-made program drew twice as many people as expected.

“Understanding how receptive our families are to different forms of marketing has made a big difference in how we promote and market our library resources and services, and what resources and services we actually offer,” said Fink. “Analytics On Demand has given us the ability to make data-driven decisions for program options to better serve our communities.”

Read the entire story about Yolo County Library’s success with Analytics On Demand, here: http://bit.ly/2Gf2ZTB. Or listen to the webcast about it, here: http://bit.ly/2GpFcR7.

To learn more about Gale’s Analytics On Demand or to request a trial, visit: http://bit.ly/2BpvzMu.

About Cengage and Gale
Cengage is the education and technology company built for learners. The company serves the higher education, K-12, professional, library and workforce training markets worldwide. Gale, a Cengage company, provides libraries with original and curated content, as well as the modern research tools and technology that are crucial in connecting libraries to learning, and learners to libraries. For more than 60 years, Gale has partnered with libraries around the world to empower the discovery of knowledge and insights – where, when and how people need it. Gale has 500 employees globally with its main operations in Farmington Hills, Michigan. For more information, please visit www.gale.com.

Follow Gale on:
• Twitter - @galecengage
• Gale Blog - http://blog.gale.com/
• Facebook - https://www.facebook.com/GaleCengage/

Facet Publishing announce the release of Social Tagging in a Linked Data Environment, edited by Dr Diane Rasmussen Pennington and Dr Louise Spiteri

Social tagging (including hashtags) is used over platforms such as Twitter, Facebook, Instagram, Pinterest, WordPress, Tumblr and YouTube across countries and cultures meaning that one single hashtag can link information from a variety of resources. Social Tagging in a Linked Data Environment explores social tagging as a potential form of linked data and shows how it can provide an increasingly important way to categorise and store information resources.

Shawne D. Miksa, Associate Professor at the University of North Texas said, “Pennington and Spiteri have pulled together a kaleidoscope of scenarios that explore the role and evolution of social tagging. From traditional library discovery systems and recommender systems to ontologies for dementia, effects on public policy to cognitive authority in Facebook communities, to Web 2.0, Web 3.0, and beyond. Tagging and linking—two words that imply so much more than what they say—provide the core for this work. A valuable collection for anyone wanting to explore the possibilities of letting people have their say through the simple act of contributing their own words.”

The book will be essential reading for practicing library and information professionals involved in electronic access to collections, including cataloguers, system developers, information architects and web developers. It will also be useful for students taking programmes in library and Information science, information management, computer science, and information architecture.

Brian O’Connor, Professor at the University of North Texas said, “Pennington, Spiteri, and their thoughtful contributing authors give us a thesaurus, a treasure chest of concepts, constructs, and tools for building new means of navigating constellations of people authoring, publishing, and looking for information. How do we find useful information? How do we bring information to the point of use? How do we determine veracity and cognitive authority of information? Who is now to link what with whom? Here the reader will find much to use and much to ponder”.

Find out more about the book here: http://www.facetpublishing.co.uk/title.php?id=303380

About the authors:

Diane Rasmussen Pennington is a Lecturer in Information Science at the University of Strathclyde. Diane worked as a corporate IT professional and then a systems librarian before becoming a full-time academic in 2005. Diane’s PhD dissertation focused on social tagging practices of photojournalism professionals, and tagging has remained as a central focus of her research. Diane served as the Association for Information Science & Technology’s Social Media Manager from 2014-2016.

Louise Spiteri is Associate Professor at the School of Information Management, Dalhousie University, Halifax, Nova Scotia, Canada. Louise’s areas of research interest focus on social tagging, user-generated metadata, discovery systems, classification systems, and taxonomies. Louise’s most recent research has focused on the creation of taxonomies for affect, based on an analysis of user-generated reviews and content in public library catalogue records.