~ Easy-to-Use Online Tool is Designed to Meet Libraries’ Online and Promotional Needs and Award Will Celebrate Communities that are LibraryAware ~

IPSWICH, Mass. — March 15, 2012 — EBSCO Publishing and the creators of the readers’ advisory service, NoveList® introduce LibraryAware™, a product that will revolutionize the way libraries promote their programs and services. LibraryAware will be available during 2012. In addition, NoveList is also celebrating communities that are “LibraryAware” with the LibraryAware Community Award, co-sponsored by industry trade magazine, Library Journal.

LibraryAware is an easy-to-use online tool designed to maximize the library’s resources and services. The innovative resource will help libraries create professional-looking promotional materials and then deliver those materials via print, email, social media and online communication channels.

With LibraryAware, librarians can combine professionally-designed templates with their own pieces of “reusable content” to carry information across an entire suite of promotional materials that can then easily be delivered to customers, community partners, elected officials and the media. LibraryAware improves what libraries are already doing with their promotional efforts by providing continually updated designs and best practice recommendations.

LibraryAware Community Award
Continuing its efforts to help libraries thrive in their communities, NoveList has established the LibraryAware Community Award in partnership with Library Journal. The award has been created to celebrate communities aware of the benefits provided by the library and shows support of the library as an essential part of the community.

Vice President of NoveList, Duncan Smith says this award is truly different from any other award in the library community. “The uniqueness of this award stems from its focus on what the community says about the library rather than what the library says to the community.”

Ian Singer, VP, Group Publisher, Library Journal, School Library Journal, and The Horn Book says “We are very pleased to partner with NoveList on this important award program. At Library Journal, we understand how vital strong marketing campaigns and community outreach efforts are to the health of a library. When a community is aware of its library’s programming and offerings, the library becomes a more relied upon and integrated resource, which in turn places the library in a much stronger position to thrive, grow, and expand critical services. Supporting libraries with these efforts is a key mission of Library Journal and this is why we are excited about sponsoring this unique award with NoveList.”

First place will be $10,000, second place $7,500 and third place $5,000. More details about the award and application process will be available at ALA Annual 2012. The first awards will be presented during 2013.

About EBSCO Publishing
EBSCO Publishing is the producer of EBSCOhost®, the world’s premier for-fee online research service, including full-text databases, subject indexes, point-of-care medical reference, historical digital archives, and eBooks. The company provides more than 350 databases and nearly 300,000 eBooks. Through a library of tens of thousands of full-text journals and magazines from renowned publishers, EBSCO serves the content needs of all researchers (Academic, Medical, K-12, Public Library, Corporate, Government, etc.). EBSCO is also the provider of EBSCO Discovery Service™ (EDS), which provides each institution with a fast, single search box for its entire collection, offering deeper indexing and more full-text searching of journals and magazines than any other discovery service (www.ebscohost.com/discovery). For more information, visit the EBSCO Publishing Web site at: www.ebscohost.com, or contact: information@ebscohost.com. EBSCO Publishing is a division of EBSCO Industries Inc., one of the largest privately held companies in the United States.

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For more information, please contact:
Kathleen McEvoy
Public Relations Director
(800) 653-2726 ext. 2594
kmcevoy@ebscohost.com