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    October 6th, 2011LISWire aggregatorLISWire

    OCLC’s Geek the Library community awareness campaign, piloted in 2009 and 2010 and now available to all U.S. public libraries, has received an additional grant from the Bill & Melinda Gates Foundation. The supplementary $726,000 provides ongoing campaign materials and field support for libraries currently running the campaign, and allows OCLC to work with additional public libraries that sign up by March 31, 2012. Funding ensures that participating libraries can use the campaign to reach their local communities through June 2013.

    “We are so pleased to be able to continue to support libraries as they roll out the Geek the Library campaign across the country,” said Cathy De Rosa, Vice President of Global Marketing for OCLC. “It is so important to continue to build awareness about the vital role libraries serve in their communities and the urgent need for funding. We are grateful to the Bill & Melinda Gates Foundation for their ongoing and strong support for libraries, and their partnership on the Geek the Library program.”

    Since launch, hundreds of libraries across the U.S. have enrolled to run local Geek the Library campaigns—and more than 100 new campaigns have kicked off since the pilot ended. Participants are embracing the campaign, and are enthusiastically customizing content and actively involving their communities.

    “[Geek the Library] was a huge celebration of the library and what we do that’s never happened before. It spoke to everybody—especially young people. This made us seem interesting and cool,” said Library Director Angela Semifero of the Marshall District Library in Marshall, Michigan, the first library outside of the pilot group to wrap up its local campaign. “The campaign helped teach the community that the library is there for everyone. It has made it easier to go out there and tell people about what the library needs. They now see the library as a part of them and an important part of the community.”

    Many participating libraries are able to connect with their communities on a very personal level.

    “The campaign puts a stamp of personalization on the services and materials that public libraries offer, and this is so important as we strive to diminish that stereotype of libraries as archaic institutions filled with dusty books,” said Andrea Legg, Extension & Technical Services Manager from Tuscarawas County Public Library System in New Philadelphia, Ohio. “By encouraging patrons to share what they geek with us and by reminding them that we support what they geek, we’re helping to redefine our public library as a place that cultivates our patrons’ personal interests. It results in a much more meaningful, interactive experience for our customers.”

    Participating libraries receive an initial kit of Geek the Library materials, such as posters and stickers, plus additional kits as the campaign progresses, along with access to a comprehensive online guide to implementing the campaign. This resource features pages of advice for each phase of a local campaign, printable documents, art templates and images, a forum to share ideas with other participating libraries, and a blog that features ideas and updates weekly. Field managers also provide assistance in planning and roll-out, and are available to respond to questions throughout the campaign period.

    Geek the Library has a national campaign presence with its website,, and social media such as Facebook, Twitter and Flickr. Geek the Library was developed based on the results of OCLC’s research published in From Awareness to Funding: A study of library support in America. The research and pilot campaign were also funded by a grant from the Bill & Melinda Gates Foundation.

    Libraries can get more information about implementing the campaign locally at

    About OCLC
    Founded in 1967 and headquartered in Dublin, Ohio, OCLC is a nonprofit library service and research organization that has provided computer-based cataloging, reference, resource sharing, e-content, preservation, library management and Web services to 72,000 libraries in 170 countries and territories. OCLC and its member libraries worldwide have created and maintain WorldCat, the world’s richest online resource for finding library materials. Search on the Web at

    OCLC advocacy programs are part of a long-term initiative to champion libraries to increase their visibility and viability within their communities. Programs include advertising and marketing materials to reinforce the idea of the library as relevant, and market research reports that identify and communicate trends of importance to the library profession. For more information, visit

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    October 6th, 2011LISWire aggregatorLISWire

    Mohave Community College, in northwest Arizona, recently signed on and Ogeechee Technical College, in Statesboro, Georgia, is now “live” with OCLC Web-scale Management Services (WMS), the Web-based cooperative library management tools for metadata management, acquisitions, circulation, license management and workflow improvement. WorldCat Local, OCLC’s service for discovery, delivery and user self-service, is part of the WMS solution.

    “WMS has been a very positive change for all of us,” said Dr. Lynn Futch, Dean for Library Services, Ogeechee Technical College, the first technical college to go live with WMS. “Our students love it. Instead of looking at a long set of instructions, students can simply type what they’re looking for in a single search box in WorldCat Local. Students are also able to create and maintain their own accounts, which is something they had not been able to do in the past.”

    “The best part for me as a librarian is that WMS has made it possible for us to streamline processes to get books on shelves and into students’ hands. What used to take a couple of days to accomplish can now be done in a couple of hours. WMS works like it was built with libraries and librarians in mind,” said Dr. Futch.

    Ogeechee Technical College selected WMS in April as an early adopter of OCLC Web-scale Management Services. Early adopter libraries worked with OCLC staff through planning and testing of the new cloud-based service for the benefit of the entire OCLC cooperative. Libraries worldwide are collaborating to create a shared future through the OCLC Web-scale services. See video presentations from OCLC members describing their experiences with WMS on the website.

    “Excellent support and awesome training made us feel very prepared to make the move to WMS,” said Dr. Futch. “A part-time library assistant said to me the other day, ‘One screen—just one screen, and I can do everything I need to do.’”

    Ogeechee Technical College is a public institution of higher education that contributes to the economic, educational, and community development of its three-county service area of Bulloch, Evans, and Screven counties in Georgia.

    Mohave Community College (MCC), which selected WMS in July, serves more than 13,000 students in the northwest portion of Arizona and neighboring communities in California, Nevada and Utah.

    According to MCC’s director of library services, OCLC Web-scale Management Services will help to ensure that all Mohave Community College students—on campus and those on the Distance Education campus—have better access to all types of library materials—electronic, print, and digital formats.

    “It’s very important that our students are able to search in WorldCat Local (the discovery tool for OCLC WMS) to access all types of materials, including electronic databases,” said Claudia Timmann, Director of Library Services. “If we do not have a particular item in the general collection, students need to know that they can request it through the interlibrary loan process. With WMS and WorldCat Local, MCC students will not have to keep digging for the information they need—it will be at their fingertips.”

    Mohave Community College strives to meet the growing workforce needs of regional business and industry and to provide development and training opportunities for the area of small business development. The College offers programs that provide skills, training and specialized education that gives students rewarding careers, including the academic foundation to continue their education. More about Mohave Community College can be found at

    Libraries using Web-scale Management Services will lower the total cost of ownership for their library’s management and free staff time for higher-priority services. As more institutions migrate to WMS, libraries will be able to share data, applications and workflow improvements with peer institutions, end users and partners.

    There are currently 30 libraries using OCLC Web-scale Management Services; and 151 libraries worldwide have committed to the new service. OCLC Web-scale Management Services was released for general availability July 1, 2011.

    More about OCLC Web-scale Management Services can be found on the OCLC website.

    About OCLC
    Founded in 1967, OCLC is a nonprofit, membership, computer library service and research organization dedicated to the public purposes of furthering access to the world’s information and reducing library costs. More than 72,000 libraries in 170 countries have used OCLC services to locate, acquire, catalog, lend, preserve and manage library materials. Researchers, students, faculty, scholars, professional librarians and other information seekers use OCLC services to obtain bibliographic, abstract and full-text information when and where they need it. OCLC and its member libraries cooperatively produce and maintain WorldCat, the world’s largest online database for discovery of library resources. Search WorldCat on the Web at For more information, visit