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    January 5th, 2010LISWire aggregatorLISWire

    January 5, 2010

    Media contact: Larry Godwin
    Phone: 1-800-843-8482, ext. 2847

    Amigos Partners with Fearless Future to Offer Online Library Marketing Course

    Dallas, TX – Amigos Library Services has partnered with Fearless Future, a design and marketing consulting firm with experience supporting libraries, to offer Selling Your Library Without Selling Out!, an online, project-based marketing course for librarians. The course is scheduled for the Amigos online classroom the first four Mondays in March from 10:30 a.m. to 12:30 p.m. CDT.

    Fearless Future instructors Mary Evangeliste and Yvonne Mery will guide attendees through the steps needed to create an effective marketing campaign, with class activities structured around the actual marketing needs of participants. In true workshop fashion, students will leave the course with a real marketing plan.

    Describing the course, Laura Kimberly, Amigos’ Associate Director and Continuing Education Services Manager, said, “This is an excellent course to take within the walls of one’s library and at the same time have access to the ideas of other students and knowledgeable instructors who span the country. Online technology allows us to offer students ample time to learn, develop, and apply new skills, and do so without incurring undue expense. Our participants will quickly find that Mary and Yvonne bring abundant energy and solid experience into the classroom.”

    About Fearless Future
    Fearless Future is a full-service design and marketing consulting firm committed to collaborating with non-profits and organizations that work towards the public good. Services offered include graphic design, visual identity, web design, print design, marketing consultation, marketing materials, marketing plans, workshops, group facilitation, communication positioning, publication audits, grant writing, and copy writing/editing. Principal Mary Evangeliste also serves as Director of User Services and Outreach at Gettysburg College, Gettysburg, PA, and is co-author of Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian, published by ALA Editions.

    About Amigos Library Services
    For more than 30 years, Amigos Library Services,, has helped its members obtain affordable services and share library resources and knowledge. With over 600 members, Amigos is the largest consortium of libraries and cultural heritage institutions in the southwestern United States. Through membership in Amigos, libraries collectively gain access to the latest innovations and services in the library community; pursue opportunities for continuing professional education; leverage their buying power; and preserve the region’s rich cultural heritage. This collaboration strengthens each member’s ability to serve and lead its community in the creative and effective use of information resources. ###